ReedPop wanted an ecommerce first approach to their Star Wars Celebration merchandise and apparel Shopify store. They partnered with Spaceshop to help with product and lifestyle photography for their exclusive and limited edition ecommerce store. We styled product and lifestyle photo shoots that were designed to showcase fan favorite characters and quality and craftsmanship of the product line. We truly wanted to showcase “Star Wars is for Everybody.”
Art direction, photo styling, lifestyle and product photography
This year’s Star Wars Celebration ecommerce store was more important than ever, since the highly anticipated event was cancelled due to Covid. Overall, the fan store generated a lot of excitement, and a boost in sales for the brand.