Kensington was in need of Amazon Enhanced Brand Content which includes Amazon A+, product image design and videos, for a select set of ASINs that were positioned for growth.
We designed a new visual system for conveying product specification, difference makers and category comparisons. Along with designing a new way to visually represent the product’s key outcomes, versus just displaying features. For example, the ergonomic features, were showcased visually as health benefits. This project has transformed Kensington’s approach to product content across marketplace channels like Amazon and beyond. We also helped create a global presentation, with minimal text, for translation purposes. We also produce product videos for Kensington, which focus on instructional, features and benefits.
Kensingon has experience a noticeable lift in sales on the ASINs that we optimized. The videos also proved to help boost conversion, due to an increased on product education.