Publishing and IT testing organization, CompTIA, partnered with Spaceshop to help launch and grow their brand on Amazon and Amazon’s Kindle publishing platform. Their catalog features both physical books and Kindle downloads, and we created an easy path to launching on both platforms. We started the program by setting up their accounts, and claiming their brand. We also put together a strategy to help them own their branded keywords, as their brand is somewhat ubiquitous in the publishing space.
Launch and grow the CompTIA brand and products on Amazon and Amazon Kindle platforms.
Amazon growth was almost immediate, and the benefit of owning their branded keyword terms proves to be an invaluable way to not only drive sales, but also brand equity on Amazon and beyond. Amazon is now a well established growth channel for CompTIA.